Jewellery With Purpose.
Crafted To Last.
For proposals, goodbyes, and every moment that matters — every piece begins with your story. Handcrafted in Essex by award-winning jewellers.
400+ 5★ Reviews • 25+ Years' Experience • Independent Jeweller of the Year Finalist 2024 & 2025
Book Your Private Consultation
Meet Sam & Perry
Meet Sam & Perry – The People Behind the Jewellery
We're not a chain, we’re your local jewellers. Every piece we design or repair is personal — and our Basildon workshop is where it all happens.
Speak with Our Experts
Whether it's a custom piece, a jewellery repair, or a gold valuation — we're here to help. Submit your enquiry and one of our trusted team members will be in touch shortly.
Real advice. No obligation. Just honest guidance from Essex’s most awarded jeweller.
Your privacy matters. We’ll never share your details — only use them to offer you the service you’ve requested.

Permanent Jewellery – Welded For Life
WELDED WITH LOVE / Lifetime Weld Guarantee
Experience Essex’s original permanent jewellery with a lifetime weld guarantee. Bring a friend for 10% off and enjoy prosecco while you choose your chain or charm.

Ashes into Memories
Jewellery That Keeps Them Close
We handcraft ashes jewellery in-store using your loved one’s ashes. No postage, no call centres — just Sam and Perry, here to help. Discreet, beautiful, and made to last.

Your Ring. Your Rules.
Design Your Own Engagement Ring – From £595
Start with a diamond or a setting and create a one-of-a-kind ring in minutes — handcrafted by us in Essex.
Lab-Grown Diamond Sets – Ethically Brilliant

Wedding Rings Made to Last
BRITISH CRAFTSMANSHIP
Every Samuel Perry wedding ring includes a hidden birthstone, free engraving, and expert sizing. Book a free design consultation or explore ready-made sets in store.

Say Yes With a Ring That’s Truly Yours
ECO-FRIENDLY BRITISH LUXURY
Choose from hundreds of lab-grown and natural stones, custom mountings and hidden details. Designed in Essex, made to last forever.
Engagement Rings Loved By You!
Jewellery for Every Style, Occasion & Story
Summer Jewellery Essentials


9ct Yellow Gold Malachite Clover Ladies Ring

9ct Yellow Gold Bike Lock Ladies Ring

9ct Yellow Gold Double Row Diamond Ring
Testimonials
What do you think?
Google Review
Mimi
This jewellers is lovely really friendly and takes their time with any enquiries, the owner is lovely and tries to accommodate anything you require great prices and lovely jewellery, highly recommended.
Google Review
John
The choices and prices were very clear from their vast selection of beautiful jewellery on the website. Ordering was easy and then I really appreciated the contact from them which showed you are dealing with a shop that cares for the customer.
So pleased with the whole experience and look forward to buying again.
Google Review
Caitlin
The place looks absolutely stunning amazing decor and very clean. The staff there were so nice and polite they gave amazing customer service. I absolutely love it and the price was really cheap compare to other places so I fully recommend coming here!
Google Review
Richard
Great service from the guys, very friendly, great products, go take a look, just bought a mens bracelet, love it! Keep up the good work!
Visit Us at Eastgate Shopping Centre, Basildon
You’ll find us near the ASDA entrance — walk in for expert advice, free consultations, or jewellery cleaning. Enjoy 3 HOURS FREE PARKING. No booking needed.
Opening Hours
Monday – Saturday: 9:00am – 5:00pm
Sunday: 10:00am – 4:00pm
Behind the Scenes at Samuel Perry

Lulu & Boo Jewellery Now at Samuel Perry
Explore Lulu & Boo at Samuel Perry, the highest-rated independent jeweller in Essex. Handcrafted in the UK using sustainable, recycled gold & silver. Shop Luna 9ct Gold Bangle, Molten Halo Earrings, Small 9ct Gold Molten Halo Necklace, and more.

Hot Diamonds Has Landed at Samuel Perry
Discover the stunning Hot Diamonds collection at Samuel Perry. Featuring ethically sourced diamonds set in sterling silver, our range includes Linked Half Bangle, Trio Bangle, Spritz White Topaz Pendant, and more. Shop now for timeless elegance at unbeatable prices! View the full collection.

Permanent Jewellery: Everything You Need to Know About Seamless Welded Jewellery
Permanent jewellery is a unisex jewellery trend, where a delicate chain – usually with a charm for customisation – is welded together onto your body. You can wear your permanent jewellery 24/7 without worrying about losing it.