DISCOVER SAM & PERRY'S JOURNEY AND HOW THEY BECAME ESSEX'S HIGHEST RATED INDEPENDENT JEWELLER

We’re Sam and Perry — two master goldsmiths and childhood best friends with over 25 years of hands-on experience in fine jewellery design, repairs, and bespoke craftsmanship. Together, we founded Samuel Perry to bring a fresh, modern, yet deeply personal approach to jewellery in Basildon and Essex.

We believe that jewellery should feel as meaningful as it looks. That’s why everything we do, from repairing heirlooms to designing bespoke engagement rings, is built around care, quality, and connection.

We’re not just a store. We’re artisans, listeners, and trusted advisors to thousands of clients across Essex, proudly offering a space where luxury meets warmth, and every visit feels special.

Founded by two seasoned goldsmiths with over 25 years of experience, Samuel Perry was born out of a desire to bring true craftsmanship, personal connection, and trust back to the heart of the jewellery industry in Basildon, Essex and beyond.

We’ve watched the high street shift, where mass produced jewellery replaced meaning, and quality was too often sacrificed for profit. We’re here to change that.

Our mission is simple: to create and curate exceptional jewellery that feels personal, lasting, and honestly priced. Every piece is made or selected with intention — whether it’s a bespoke engagement ring, a recycled gold revival, or a permanent bracelet symbolising a bond.

By putting people before profit, and story before stock, we offer something different — jewellery that’s designed with you and for you. No pushy sales. No inflated prices. Just passion, precision, and pieces that truly resonate.

At Samuel Perry, we’re not just jewellers — we’re custodians of sentiment, style, and story. And we’re proud to bring a touch of timeless luxury back to the high street.

At Samuel Perry, we didn’t just set out to open a jewellery shop — we set out to create a space where every piece tells a story. With over 25 years at the bench and in the luxury jewellery indsutry, we’ve spent our lives crafting, restoring, and reimagining jewellery that carries meaning. And now, with over 400 five-star Google reviews, it’s clear our clients across Basildon and Essex feel the difference.

Our Eastgate boutique is home to a curated selection of designer brands, including Alex Monroe, Lucy Quartermaine, and Lulu & Boo — alongside our very own Samuel Perry private label collection, inspired by elegance, emotion, and everyday luxury.

But what truly sets us apart is the experience.

Whether you're designing a bespoke piece, creating your wedding rings with us, or choosing a permanent bracelet that never leaves your wrist, every moment with us is crafted to feel personal and unforgettable.

We also specialise in:

• Gold recycling and upcycling — giving old treasures a beautiful new life
• Precision ear piercing in a clean, calming setting
• Expert jewellery repairs and restorations, from minor fixes to full revivals
• Professional valuations, whether you're insuring a gift or assessing an heirloom

We’re not here to just sell you jewellery.

We’re here to celebrate your story — in gold, in gemstones, and in moments that last a lifetime.