Sell Your Gold in London
From East London to the borders of Essex — we help customers across the capital sell their gold with honesty and ease. With over 400 five-star reviews and just 30–45 minutes from many London boroughs, it’s worth the journey.
Why People Sell Gold to Samuel Perry
Our team in Basildon serves hundreds of Londoners who want more than a pawn shop or postal gold pack. We're trusted, transparent and efficient — and many make the short journey for our service and payout rates.
- Free, no-pressure valuations
- Instant cash or same-day bank transfer
- On-the-spot testing and price transparency
- Sell scrap, vintage, broken or dental gold
- Easy access from London to our Basildon store
| Feature | Details |
|---|---|
| Payment Options | Cash, BACS, or Store Credit |
| Service Time | Usually 5–10 minutes total |
| Items Accepted | All real gold — broken, inherited, vintage or coins |
| Location | Eastgate Shopping Centre, Basildon SS14 1JJ |
London Boroughs We Serve
We’re proud to serve East and Southeast London with many regular clients from the areas listed below. Click your town for dedicated guidance and directions.
The Story Behind the Gold
We’ve melted old chains from Ilford, restored signet rings from Stratford and recycled inherited jewellery from Wanstead — turning it all into meaningful new pieces. Wherever you're based in London, we’ll make your gold go further.
Gold & Platinum Facts
- Gold never tarnishes — it lasts forever and can always be repurposed.
- Platinum is often used in high-end watch cases for its density and durability.
- The UK hallmarking system guarantees gold authenticity and purity.
- All gold we buy is fully recycled — for restoration or redesign into new pieces.
FAQs — Selling Gold in London
Q: Can I get a quote before I travel?
A: Yes — call us with a weight or description and we’ll guide you. Quotes are always confirmed in-store.
Q: Is it safe to bring jewellery to you?
A: We’re based in Eastgate Shopping Centre, with security, CCTV and private testing rooms if required.
Q: How are prices calculated?
A: We weigh and test your gold in front of you, based on live gold prices per gram.
Q: What if I’m not ready to sell?
A: No problem — our valuations are free and there’s zero pressure to proceed.
Contact Our Gold Buying Team
Phone: 01268 267255
Email: basildon@thefamilyjeweller.co.uk
Location: Eastgate Shopping Centre, Basildon SS14 1JJ
Speak with Our Experts
Whether it's a custom piece, a jewellery repair, or a gold valuation — we're here to help. Submit your enquiry and one of our trusted team members will be in touch shortly.
Real advice. No obligation. Just honest guidance from Essex’s most awarded jeweller.
Your privacy matters. We’ll never share your details — only use them to offer you the service you’ve requested.
Visit Our Store in Eastgate Shopping Centre
Find us at the heart of Basildon inside Eastgate Shopping Centre — near the ASDA entrance. Walk in for expert advice, a free consultation or jewellery cleaning, and enjoy 3 HOURS FREE PARKING right on-site. No booking needed — we’re here 7 days a week.
Opening Hours
Monday – Saturday: 9:00am – 5:00pm
Sunday: 10:00am – 4:00pm