Why Our Customers Keep Coming Back

We don’t just buy gold — we build relationships that shine brighter than the metal.

The Samuel Perry Difference

Voted among the top 100 jewellers in the UK, Samuel Perry is where you come for honesty, heritage and heart. If you want the best — you’ve just found it.

Travel Times: Visit us in Basildon — 43 mins from Beaulieu, 24 mins from Bicknacre, 35 mins from Boreham.

We Also Accept Gold by Post

Can’t make it to Basildon? No problem. We accept gold by post — securely and insured. Reach out using the form below and we’ll guide you through sending your items safely.

Explore Our Gold Services

Where We Work Across Essex

About Samuel Perry

We’re Sam and Perry — two lifelong friends who built Essex’s most-loved jeweller. One of us ran a fine watches department in Harrods at 21, the other is a master goldsmith with five generations of jewellery in his hands. Together, we bring stories, sentiment, and sparkle into every service.

We believe jewellery is more than just metal. That’s why we serve coffee while you wait, clean your rings for life, and offer a guarantee that outlasts most phone contracts.

Frequently Asked Questions

Do I need an appointment? No. Walk in anytime or post your gold securely.
How quickly will I be paid? Instant payment in-store or the same day we receive your item by post.
Do you test the gold in front of me? Always. Transparency and trust are our priorities.
Can I sell broken or tangled jewellery? Absolutely. Gold is valued by weight and purity — not appearance.

Let’s Start Your Gold Journey

Call 01268 267255 or email basildon@thefamilyjeweller.co.uk

Contact Us

Speak with Our Experts

Whether it's a custom piece, a jewellery repair, or a gold valuation — we're here to help. Submit your enquiry and one of our trusted team members will be in touch shortly.

Real advice. No obligation. Just honest guidance from Essex’s most awarded jeweller.

Your privacy matters. We’ll never share your details — only use them to offer you the service you’ve requested.

Visit Our Store in Eastgate Shopping Centre

Find us at the heart of Basildon inside Eastgate Shopping Centre — near the ASDA entrance. Walk in for expert advice, a free consultation or jewellery cleaning, and enjoy 3 HOURS FREE PARKING right on-site. No booking needed — we’re here 7 days a week.