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Independent Jewellery Retailer of The Year 2024 & 2025 Nominee

Jewellery That Means More

From Wickford to Wivenhoe, discover why Samuel Perry is Essex's most talked-about destination jeweller with 400+ 5* Reviews

Built by Friends. Run with Heart.

We're Sam and Perry, two best mates who swapped suits for soldering torches and built Essex's most-loved independent jeweller from the ground up. One of us ran a fine watches department in Harrods at 21 and graduated later as a goldsmith. The other's a goldsmith whose hands have worked on everything from precious Tiffany & Co pieces to sentimental jewellery passed down from over 5 generations. Together? We make jewellery personal again.

We believe great jewellery should come with better stories, warmer service, and fewer corporate catchphrases. That's why we serve complimentary drinks. Why we offer free lifetime cleaning. Why every engagement ring and custom piece comes with a lifetime guarantee. Because some things should last longer than your phone contract.

Jeweller Near You & All Essex Locations

A Few Fun (and Surprisingly Useful) Facts:

  • We've had 400+ five-star Google reviews since opening.
  • We offer a lifetime guarantee on any engagement, bridal, or custom jewellery made by us.
  • Complimentary drinks while you browse. It's jewellery shopping, not jury duty.
  • Free cleaning for life. Because your sparkle should outlast the sales pitch.
  • We're under 30 minutes from most Essex towns by car or train.

Live Outside Essex?

Good news: We've helped clients from London, Kent, Surrey and beyond. Jewellery this personal is worth the journey.

Samuel Perry, 5 Eastgate Shopping Centre, Basildon SS14 1JJ
Mon–Sat: 9am–5pm | Sun: 10am–4pm
01268 267255 | basildon@thefamilyjeweller.co.uk